From the vision of merging smart real estate investment with innovative hotel management, a future-oriented business model has been established.

Basics

SB Real GmbH was founded in 2011 and has since successfully positioned itself on the market as an established real estate investor. The business focus has quickly shifted from investing in general commercial real estate to real estate in the tourism segment, which we operate. Due to the outstanding success in this segment, the company is now concentrating on its role as a real estate investor and operator of high-quality hotels. The essential basis for the success of our hotel projects is a tailor-made operating concept with the guiding principle "Modern guest service at the highest level".

Key Factors

The challenges of today's labor market on the one hand, and the diverse tasks and increasingly complex expectations of our guests on the other, require the hotel industry to break new ground. Only innovative and forward-looking concepts enable a price-performance ratio that is equally attractive for guests and hosts. We rise to the challenge of offering individual service without waiting times by relying on a perfect symbiosis of well-trained staff and state-of-the-art technology. We develop pioneering solutions, including the implementation of artificial intelligence, to optimize processes and elevate our guests' stay to an unparalleled level.

Expansion Through Multiplication

The successful scaling of our concept enables the efficient and targeted deployment of qualified staff without high operating costs impacting on economic success. The operational takeover and management of hotels owned by third parties complements our own hotel operations for the strategic expansion of our business volume.

SB Real Hotels

SB Real Hotel

das mondsee

16

Units

82 %

Capacity Utilization (As Of 2024)

12/21

Purchase Date

06/22

Opening

Read more …

SB Real Hotel

das zellersee

25

Units

84 %

Capacity Utilization (As Of 2024)

02/24

Purchase Date

06/24

Opening

Read more …

SB Real Hotel

Galerie Hotel

34

Units

88 %

Capacity Utilization (As Of 2024)

12/19

Purchase Date

03/20

Opening

Read more …

SB Real Hotel

Hotel Modus

12

Units

94 %

Capacity Utilization (As Of 2024)

11/20

Purchase Date

01/21

Opening

Read more …

SB Real Hotel

Room 4 & 5 Apartments

2

Units

93 %

Capacity Utilization (As Of 2024)

12/16

Purchase Date

12/17

Opening

Read more …

SB Real Team & Career

Well-trained and motivated employees are the cornerstone of a successful company. SB Real GmbH benefits from experienced strategists from the investment and real estate sector as well as energetic employees who coordinate and work together on all daily tasks. We rely on our own staff, from real estate scouts to cleaners. This enables us to maintain short communication channels and maximum efficiency.


With enthusiasm, we put our tourism businesses in the focus of our guests and make them even more successful! Become part of our committed and harmonious team and enrich us with your personality!

Our new favourite rooms in Bad Reichenhall

08/2026 - Our new rooms at Galerie Hotel are ready! We’ve completely reimagined the spaces....

News + Insights

Quality in full bloom

07/2026 - In summer, "das zellersee" reveals a particularly special side of itself....

Final Countdown to the Opening of the Galerie Hotel

06/2026 - The final weeks leading up to the completion of a hotel project are often the most exciting and..

Acquisition Of Your Hotel: We are interested in your property with a touristic dedication.