Holistic. Focused. Successful.
360° Hotel Strategy
The essential basis for the success of our hotel projects is a tailor-made operating concept.
SB Real Concept
Our strategy is to identify interesting properties that can be used for tourism, acquire them and manage them in the long term. From redesign to realignment, from sales to day-to-day operations, all activities are in our hands. This means that SB Real retains full control over the development of the projects at all times and benefits directly and in full from the income generated.
Property
Selection
When selecting properties, we carefully check whether they meet our requirements. A key criterion is the location of the property. We only acquire and operate properties in prime locations or in locations that we consider to be exceptional for our guests due to special aspects.
Strategic
Acquisition
When a property qualifies for our concept, we analyze in detail for which target groups we would like to align our guest rooms and try to anticipate and take into account the needs of our future guests during the entire planning process.
Visionary
Transformation
The guest should feel at home. We therefore attach great importance to high-quality furnishings, comfort and sustainability. Color concepts that are pleasing to the eye give the guest relaxation for body and mind. Modern and functional rooms that can be shared complement the offer and ensure a practical and pleasant stay.
Operational
Business
The guest is the focus of our attention at all times, from booking to departure. Our top priority is the immediate processing of all guest inquiries. This is ensured by a virtual reception desk that is available around the clock. Our employees work from our central Guest Relation Center and are responsible for several hotels at the same time. This enables us to provide personal support for all hotel receptions at the same time with smart staffing levels.
Continuous
Optimization
Our quality management ensures the highest standards and promotes continuous development. We guarantee sustainable quality through a practiced corporate culture, active complaint management and targeted evaluation of guest feedback. Regular hotel inspections, employee training and the analysis of reviews enable us to always exceed our guests' expectations.
We accompany hotels with passion and experience on their path to sustainable success.
